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Copyright (c) 2001
New Riders Publishing
ISBN: 0-7357-1078-3Praise for the book:
An insightful road guide to the "Experience Economy". Nathan connects the dots and helps us understand the importance of "experience design". An invaluable resource and a must to experience.
Clement Mok, Chief Creative Officer, Sapient.
Only in recent years has 'experience design' emerged as a community of practice driven by digital and related design professionals who believe that deeply understanding people is the key to great design in any medium. Appropriately, as the first book dedicated to this subject, Nathan takes us on a lush and holistic journey through experiences of every nature insightfully describing why each one is compelling. Large or small, digital, physical or natural, Nathan reminds us that experience is the personal connection with the moment and to realize that every aspect of living is an experience, whether we are the creators or simply chance participants.
Terry Swack, Experience Design Strategist
Once communication design encompassed form and content. And now communication occurs when form and content are engaged in a context that carries a message over time. What does this mean? Nathan Shedroff defines experience design with a keen observational sensitivity that reveals the nature of this emerging discipline through everyday and unexpected examples. This book, for many, will offer the Aha! in their understanding of experience design in all its dimensions and will continue to be part of that most important of experiences for the reader, the memory of discovery.
Richard Grefé, executive director, AIGA
Experience Design 1 is a book about today's intersection of disciplines, such as: interaction design, information design, visual design, and more related methodologies are just parts of the whole.
Practiced by many people around the world, experience design is as much an approach and ethic, as it is a field of work. Experience Design 1 It is a way is not only a way of designing online experience (such as websites), as but more importantly, it is a way of approaching all design, including products, services, environments, and events.
Read cover to cover, this book Experience Design 1 is a kind of text book containing theory as well as examples.
Opened to a page at random, it's a source of inspiration that can be used to challenge your thinking when working on a creative project.
Nathan Shedroff has been an information and interface designer for over 12 years. He focuses on developing online experiences, building online brand strategies and business models, and developing online communities. Throughout his career, he has worked in several different media and authored several books on multimedia, computers, and information. His electronic experience spans CD-ROMs, kiosks, published titles, application development, and online experiences.
He co-founded vivid studios, a decade-old pioneering company in interactive media. Prior to that, he worked with Richard Saul Wurman as a senior designer at TheUnderstandingBusiness. He earned a BS in Industrial Design, with emphasis in Automobile Design from Art Center College of Design in Pasadena, California.
Nathan maintains a site about experience design with links, resources, and notes at... www.nathan.com/ed
More about Nathan...
www.experiencedesignbooks.com | contents/examples | sample spreads | resources
