EXP Books: Experience Design 1.1 . . . Experience Design 1 Cards . . .Experience Design 1

Other Design Books: Design is the Problem . . . Dictionary of Sustainable Management . . . Making Meaning . . . Make It So

About Experience Design . . . Experience Design Resources . . . About Nathan Shedroff

Experience Design 1.1
ISBN: 9780982233900

This update to the 2001 book, Experience Deisgn 1, adds new text and examples.

6"x9" 308 pages, 4-color

Buy and download the PDF:
US$10 (100 MB)

Buy the Paperback: US$15

Individual Book Options:
Mulitple copies (Bulk Orders):


Experience Design 1.1 is the update to the seminal book Experience Design 1, published in 2001. This update expands the text in the descriptive chapters and adds may new online and offline examples. Read about Experience Design 1...

Also, explore the companion design cards that accompany the book and turn its text into a design tool.

About the Author:

Nathan Shedroff is the chair of the ground-breaking MBA in Design Strategy at California College of the Arts (CCA) in San Francisco, CA. This program melds the unique principles that design offers business strategy with a vision of the future of business as sustainable, meaningful, and truly innovative—as well as profitable.

He is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements and explores common characteristics in all media that make experiences successful, as well as related fields, Interaction Design and Information Design.

He co-founded vivid studios, a decade-old pioneering company in interactive media. Prior to that, he worked with Richard Saul Wurman as a senior designer at TheUnderstandingBusiness. He has an MBA in Sustainable Managment at Presidio School of Management and a BS in Industrial Design, with emphasis in Automobile Design from Art Center College of Design in Pasadena, California.

Table of Contents/Examples...


Sample Spreads...

Praise for the book:

An insightful road guide to the "Experience Economy". Nathan connects the dots and helps us understand the  importance of "experience design". An invaluable resource and a must to experience.

Clement Mok, Chief Creative Officer, Sapient.

Only in recent years has 'experience design' emerged as a community of practice driven by digital and related design professionals who believe that deeply understanding people is the key to great design in any medium. Appropriately, as the first book dedicated to this subject, Nathan takes us on a lush and holistic journey through experiences of every nature insightfully describing why each one is compelling. Large or small, digital, physical or natural, Nathan reminds us that experience is the personal connection with the moment and to realize that every aspect of living is an experience, whether we are the creators or simply chance participants.

Terry Swack, Experience Design Strategist

Once communication design encompassed form and content. And now communication occurs when form and content are engaged in a context that carries a message over time. What does this mean? Nathan Shedroff defines experience design with a keen observational sensitivity that reveals the nature of this emerging discipline through everyday and unexpected examples. This book, for many, will offer the Aha! in their understanding of experience design in all its dimensions and will continue to be part of that most important of experiences for the reader, the memory of discovery.

Richard Grefé, executive director, AIGA


www.experiencedesignbooks.com | EXP1.1 | EXP1 Cards | EXP1 | Design is the Problem | Dictionary of Sustainable Management | Making Meaning | Make It So